Being a small business owner is one of the most rewarding paths life has to offer. As a business owner, you have complete independence and the satisfaction of knowing that you’ve built something of value. However, sometimes small business owners get caught up in trying to hold on to the good old days.
These days, tech rules commerce, and falling behind the curve could ruin your enterprise. If you want to gain a competitive edge over your business rivals, grow your customer base, and optimize your operations, you have to implement the right tech tools. Continue reading to learn which tech solutions you need to power your small business.
Ecommerce Store
These days, it seems like online shopping is as prevalent as shopping at brick-and-mortar merchants. The COVID-19 pandemic has further shifted the U.S. economy toward online shopping, and in recent years, Cyber Monday has become almost as big as Black Friday. If your small business isn’t utilizing the power of eCommerce to increase sales and revenue, you’re missing out on a lot of coins.
Some small business owners are afraid to embrace the digital revolution because they’re not tech-savvy, but the good news is you don’t have to be to take advantage of the benefits. Endertech is a software design company that specializes in creating custom software for small business owners.
Endertech has years of experience providing their customers with the custom software they need to manage their internal operations and online stores. As you can see, you don’t have to be a software developer when you can let professional custom software developers build custom solutions and software applications for your small business.
Digital Marketing
Having a website and eCommerce store is a great place to start, but you need digital marketing to grow the popularity of your online services. With brick-and-mortar businesses, you can eke by with the “If you build it, they will come,” business model, but that doesn’t work in the eCommerce world.
Let’s say you own a coffee shop and begin offering coffee subscriptions and a coffee delivery service for online purchases. Your coffee shop may already be known as being the best or one of the best small-batch craft coffee shops in town, but if you don’t have an online presence, it won’t do much for your online shop.
Social media is the best digital marketing tool that small businesses have at their ready. People from all walks of life, demographics, and age groups are on social media. It has become the world’s meeting and marketing place.
There are special interest groups on Facebook dedicated to the love of coffee. Coffee drinkers from all over the globe unite to discuss their favorite dark roasts, Starbucks’ and Peet’s new coffees, and the best roasters.
No matter what your industry is, there is a special interest group dedicated to it on social media, so that’s the place to begin building your online presence. The more likes you get on social media, the more coffee subscriptions you’ll sell on your eCommerce website.
Customer Relationship Management (CRM) Software
One of the greatest things about technology is that it’s created many ways for businesses to get to know their customers. Customer relationship management (CRM) software is one of the most powerful tools for companies to get valuable insights into their customers’ needs, expectations, and habits.
CRM collects data from every customer interaction and helps business owners to tailor their products, services, and customer experience to the patrons’ preferences. The valuable insights you get from CRM also helps to ease the customer support process by tracking each patron’s journey with your company. That means you’ll have detailed records of every purchase and service call that you can use to aid in providing solutions. CRM is like a crystal ball for small businesses.